SpanX
Sounds like a XXX rated movie name, doesn't it? Well, that's the name of a women's undergarments brand that was the brainchild of one Sara Blakley - an entrepreneur. Starting with just $5,000 of her savings in 2000 and a crazy idea about legless stockings; this sales trainer by day/stand-up comedian by night took a huge slice out of the male dominated(we will do ANYTHING to meet women) hosiery industry. Today, her company is worth $10,000,000.
Why am I suddenly sermonising on ladies lingerie? 'Cos yesterday, we had a thoroughly entertaining seminar by this lady (counting for extra credit on a course). Pretty awesome! No management fundamentals, no legal training (she wrote the patent herself) and limited marketing skills - and in 5 years she's a gazillionaire - and its been fun! Now that's something worth aiming for. Tremendous sense of humour too. Check out some of the label names she came up with:
Power panties, All the Way, Bra-llelujah and Bod-a-bing.
Now that's creativity! ;)
Her next product: something for the male beer belly.
Why am I suddenly sermonising on ladies lingerie? 'Cos yesterday, we had a thoroughly entertaining seminar by this lady (counting for extra credit on a course). Pretty awesome! No management fundamentals, no legal training (she wrote the patent herself) and limited marketing skills - and in 5 years she's a gazillionaire - and its been fun! Now that's something worth aiming for. Tremendous sense of humour too. Check out some of the label names she came up with:
Power panties, All the Way, Bra-llelujah and Bod-a-bing.
Now that's creativity! ;)
Her next product: something for the male beer belly.
posted by Firebringer at 8:03 PM
4 Comments:
did she lecture ye all clad solely in her product?
ROFL =))
well, she did show us a bit of her underwear - the part from ankle to knee. Said that she'd probably be the only speaker to do this. I hope she's wrong ;)
Boys! 8-|
-varsha
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